Assured Dental Lab

Rockford Dental Lab With Regional reach

Trusted by dentists for more than 30 years, Rockford based Assured Dental Labs was facing pressure from cut rate labs.  Their site lagged behind competitors in search results and was not mobile friendly. 

The redeveloped website performed well on mobile devices and presented the value proposition of this local lab in more detail. The site also provided all the critical data needed by the dentists the lab served including a printable prescription slip for dental appliances. 

Project Components

Website Design

Created a new site design and structure to improve visitor interaction and conversions.


Content Writing

Rewrote and expanded existing content, to improve readability and enhance search potential.


Integrated SEO from day one, providing clear information for search engines to assist with indexing and rank.

Image Editing

Resized and edited clients images for best appearance. Located additional relevant images.

Mobile Optimization

Optimized layouts for best display and function on cellphones and tablets.

Security and Hosting

Implemented SSL (security) on all pages and forms for the site. Migrated site to fast, world class hosting environment.

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