Potentialocity
Life Coaching for Busy Professionals
Client is a board-certified coach, licensed psychologist, and trained group facilitator. Website needed to present basic information about coaching and other services. It also needed to serve as point of entry that prescreened potential new clients.
Project began with extensive consultation with client to clarify goals for the website and identify the best strategy to reach them. Those sessions created the groundwork to build a strong website that informs potential clients and assists in in generating qualified leads.
Project Components
Consulting
Consulted one-on-one with client to identify purpose and functional requirements for new website.
Website Design
Created a new site structure to better present the business and initiate contact from potential coaching clients.
SEO
Integrated SEO from day one, providing clear information for search engines to assist with indexing and rank.
Graphic design
Developed color pallet for site. Worked with clients images and located and edited additional relevant images.
Blog Development
Configured a section where the client can easily create relevant content related to coaching.
Mobile Optimization
Optimized layouts for best display and function on cellphones and tablets.
Security and Hosting
Implemented SSL (security) on all pages and forms for the site. Migrated site to fast, world class hosting environment.
